Design business software that people like to buy

I help early-stage startups create their product strategy, design the first version and find product-market fit.

work 01/06

Livecasts – Improve market positioning and conversion rate for webcasting service

  • Client: Livecasts

  • Role: Market Research, Web, UX, UI

  • Visit:

Approach: Conduct market research to create a clear & unique value proposition. Improve the UI/UX design to align with the premium service that the product already delivers.

Outcome: A landing page that communicates the unique value proposition, qualifies and collects leads. Simple and elegant webcasting experience, reflecting the quality of the service the company provides.

work 02/06

Talent Hub – Improve recruitment for tech and BPO companies and candidates

  • Client: Talent Hub

  • Role: Web, UX, UI design

  • Visit:

Approach: Synthesize the value proposition based on the founder's insights. Conducted multiple strategy sessions to outline the scope and the key user flows of the MVP. Designed a visual identity that fits the industry and builds credibility from the launch.

Outcome: A landing page that communicates the core value proposition and collects early leads. MVP ready for development, featuring the key functionality

work 03/06

MyExcitel – Improve customer support and payment collection for an internet provider

  • Client: Excitel

  • Role: UX, UI

  • Platform: iOS, Android

  • Visit: In App Store

Approach: With insights gathered from all stakeholders, we designed an entirely new approach to customer support. Since many customers are first-time mobile phone users, the focus was on simplicity. Up to two actions per screen. To improve brand recognition, we designed the user interface of this app to blend smoothly with the company's new brand identity.

Outcome: My Excitel App enables the customer to submit support tickets straight from their phone without needing to call and wait for customer support. As a customer, you can see live status updates on the issue you submitted.

work 04/06

Farmfit Intelligence – Sustainable trading with small farmers


Approach: Enable to simply explore big sets of industry data to gather insights for creating a sustainable business model to serve smallholders at scale.

Outcome: Simple and powerful benchmarking database and business modelling tools. With a clear step-by-step process, supported by real-time data visualization. And report creation ability with additional case study examples.

work 05/06

Excitel Heroes – Streamline the workflow for the workforce and partners

  • Client: Excitel

  • Role: UX, UI

  • Platform: Android

Approach: Simple task flow. All workflows are broken down into small steps, to be completed one after the other. See your real-time sales stats with weekly targets. Generate new leads and complete the full sales process. See team performance stats and revenue. Able to assign tasks to team members. Receive notifications for pending payment collections.

Outcome: Excitel Heroes app enables sales support and payment collection teams to receive and complete their daily tasks on-the-go - without needing pen and paper, multiple calls to the back office. This allowed the company to scale operations and offer its services to two new cities within the first year of the app's launch.

work 06/06

Nucnet – Re-branding and increasing sign-ups for news agency

  • Client: Nucnet

  • Role: Branding, UX, Web design

  • Visit:

Approach: We did a brand strategy workshop that served as a springboard for creating the new brand identity. Based on the insights gathered from stakeholder interviews, we did the new information architecture that better resonated with their audience. We did wireframes to optimize the sign-up flow and explore layout options for a great reading experience.

Outcome: In the first month after the launch, the number of new trial subscription requests tripled, compared to last year’s total. Page visits doubled every month, while site interaction increased, with the bounce rate going as low as under 5%.


What separates you from other UI/UX and web designers?

Being business-minded – apart from striving to achieve user goals and present the UI esthetics, We always look for ways to support my clients' business goals, leveraging my design expertise.Diverse experience. – from early-stage startups to enterprise-level software. And from non-profits to financial products. This diverse experience gives me an edge when it comes to tackling unique challenges.Certified Design Sprint Facilitator I have trained to create and run design workshops using the Google Design Sprint methodology. This helps us structure my design process in a way that brings you a maximum positive impact for the shortest amount of time.

How much does it cost to hire you for a UI/UX design project?

Projects start from €5000. This is often enough to improve key areas of the app or design a landing page for your product. More investment is required if you need to solve complex problems or develop a new product. This type of project can range from € 10000 up to multiple five figures.For larger projects, we get together for a few weeks and create or improve your product screen-by-screen, focusing on key areas first. The deliverables are typically high-fidelity layouts in Figma.To get started, email me with your project details to check availability and see if we’re a good fit.

What process should I expect if we work together?

My UI/UX design process is based on the design sprint methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While
each UI/UX design engagement is unique, we always go through the following key phases:
Discovery & Research
I usually start by consolidating all available project information by interviewing key stakeholders.
We collaborate on requirements, ideate, and plan the next steps. When possible, I talk to your current or potential customers to understand their needs and pain points. In some cases, I may need to audit your existing product to identify opportunities for improvements to the user experience. I will also review competitors' products, gather visual design references, and document best practices.
Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define a UX approach to drive the design process. I will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with
users and stakeholders. Once the feedback is in, we make necessary updates to proceed with designing the rest of the product.
UI/UX Design
The main UX/UI design activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. I hand off design assets to developers using Figma developer handoff features and provide a style guide that includes a UI component library, and user flows.

Can we talk?

Please feel free to get in touch. We can set up a quick video call to go over the details – no strings attached.