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Design business software that people like to buy

I help early-stage startups create their product strategy, design the first version and find product-market fit.

Approach: Conduct market research to create a clear & unique value proposition. Improve the UI/UX design to align with the premium service that the product already delivers.

Outcome: A landing page that communicates the unique value proposition, qualifies and collects leads. Simple and elegant webcasting experience, reflecting the quality of the service the company provides.

Approach: Synthesize the value proposition based on the founder's insights. Conducted multiple strategy sessions to outline the scope and the key user flows of the MVP. Designed a visual identity that fits the industry and builds credibility from the launch.

Outcome: A landing page that communicates the core value proposition and collects early leads. MVP ready for development, featuring the key functionality

Approach: With insights gathered from all stakeholders, we designed an entirely new approach to customer support. Since many customers are first-time mobile phone users, the focus was on simplicity. Up to two actions per screen. To improve brand recognition, we designed the user interface of this app to blend smoothly with the company's new brand identity.

Outcome: My Excitel App enables the customer to submit support tickets straight from their phone without needing to call and wait for customer support. As a customer, you can see live status updates on the issue you submitted.

Approach: Enable to simply explore big sets of industry data to gather insights for creating a sustainable business model to serve smallholders at scale.

Outcome: Simple and powerful benchmarking database and business modelling tools. With a clear step-by-step process, supported by real-time data visualization. And report creation ability with additional case study examples.

Approach: Simple task flow. All workflows are broken down into small steps, to be completed one after the other. See your real-time sales stats with weekly targets. Generate new leads and complete the full sales process. See team performance stats and revenue. Able to assign tasks to team members. Receive notifications for pending payment collections.

Outcome: Excitel Heroes app enables sales support and payment collection teams to receive and complete their daily tasks on-the-go - without needing pen and paper, multiple calls to the back office. This allowed the company to scale operations and offer its services to two new cities within the first year of the app's launch.

Approach: We did a brand strategy workshop that served as a springboard for creating the new brand identity. Based on the insights gathered from stakeholder interviews, we did the new information architecture that better resonated with their audience. We did wireframes to optimize the sign-up flow and explore layout options for a great reading experience.

Outcome: In the first month after the launch, the number of new trial subscription requests tripled, compared to last year’s total. Page visits doubled every month, while site interaction increased, with the bounce rate going as low as under 5%.